Facebook Marketing Guide: 3 Ways to Keep an Edge over Competitors

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If you run a local business, then many of your customers are right around the corner and easy to reach. So what else do you need a Facebook marketing for? Chances are, your competitors are right around the corner, too. You need a Facebook marketing guide to give direction to your advertising efforts and expand your circle of potential customers and revenue.

Don’t know where to begin? Here are some Facebook marketing tactics you can implement to turn the tide on your competitors.

Capitalize on Reviews

No matter what product or service you’re selling, you can bet that there are hundreds or thousands of other companies out there vying for your audience’s attention. What you need here is social proof. People are more inclined to trust a business based on other people’s opinions or experiences.

Reviews are rare gems when it comes to Facebook marketing. Studies found that many shoppers read reviews before even considering to buy a product. So search for positive reviews of your business from other social sites like Google+ and Yelp, then screenshot those reviews. You can also encourage your customers to share their experience with your products or services.

The more of these reviews that your customers see, the more they are inclined to trust you and what you’re offering.

Crank Up the Buzz with Events

Want to get people together to watch a live band at your restaurant? Need to let everyone know about that big sale happening at your store this weekend? Facebook Events is an excellent way to reach a whole lot of people in one go.

Create an event on your Facebook page, add details like time, venue, and direction. Upload a compelling photo, then start inviting everyone on your list. Not only will it get the word out, but people will also be able to share your event and give you some organic exposure along the way.

Strengthen Connections with Facebook Groups

The benefits of Facebook Groups are only limited by your creativity. To list a few of its advantages, it allows you to:

✅Establish a community anchored on your business
✅Sell and list your services and products
✅Build a reputation for expertise
✅Expand your network
✅Extend your customer service

Facebook groups allow you direct the commentary to your advantage. You can keep it focused on the subject you want. If you sell sporting goods, for instance, you can build a thriving Facebook group that revolves around how to use sorting equipment, the best workouts, and customer anecdotes. As a Facebook marketing strategy, Facebook groups can be a powerful tool for any business.

Tip of The Iceberg

When it comes to an effective Facebook marketing strategy, these tactics barely scratch the surface. As a local business, you want to get as much edge as you can over your competitors, and a Facebook Marketing Guide should be a part of your marketing toolbox.  A Facebook marketing guide will teach you how to harness everything the platform has to offer to grow your business.

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